With Facebook recently overtaking MySpace as the most prevalent social networking site, it is clear: Facebook is a channel to be heavily considered in any 15-24 communications campaign or youth community outreach based in the U.S. What does this mean for Louisiana? Does this matter for a state in which region has the lowest internet [...]

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Web 2.0 is sexy. Social media is hot. In the health care industry, Health Information Technology is on fire. New systems, new technologies are sexy. But are they an easy sell? The big mistake. Among techies and creatives, the most common fundamental mistake, I see, is to focus your business/communications/pitch/product on the system or technology [...]

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